ABOUT KWINO ECOLUX™

Redefining the bathroom experience.

At Kwino Ecolux™, we believe luxury isn’t about price. It’s about elevating daily life through innovation, elegance and purpose. This is the story of how PIDDÈL™ came to be, and where we’re going next.

Read our story ↓

PIDDÈL Pro beside a toilet in a shared primary bathroom

CHAPTER 1 · THE SPARK

The frustration that inspired PIDDÈL™.

It started with a simple observation: bathrooms haven’t evolved. Nearly every part of modern life has been reinvented, yet the bathroom stayed the same, with the same splash, the same water down the drain and the same endless cleaning.

Our founder and CEO, Mr. Piddèl, lived it firsthand. After countless hours scrubbing bathroom floors and cleaning up mess that never should have happened, one question kept coming back: “Why hasn’t anyone solved this?”

That frustration became our mission: a fix that is not just functional, but elegant, sustainable and effortless, and that changes how people experience the bathroom they already have.

CHAPTER 2 · THE JOURNEY

Four years from a question to a product.

PIDDÈL™ wasn’t rushed. Every stage, from the first sketch to the final design, was shaped by real homes and real feedback.

2022

Inception

After years of cleaning up after a bathroom with a toilet that was never designed for standing male urination, Mr. Piddèl began sketching a fix that could stand beside any toilet.

2023 - 2024

First Prototypes

Early prototypes explored the development of a splash-controlled, geometrically-designed basin and a self-sustained standing unit, which was tested in real homes to find real solutions.

2025

Social Media Community Engagement

We took PIDDÈL™ to social media and the Kickstarter communites to find the people who had been searching for a solution to the mess in their bathrooms. Their questions and feedback shaped what came next.

2026

Final Design & Mass Production

Two basin sizes, Soul and Pro, came to be. A one-touch rinse, a rechargeable battery, an assembly that takes under 15 minutes, and an install that takes much less.

OCTOBER 27, 2026

Launch

PIDDÈL™ arrives in homes, with more than 480 press mentions and a community of early reservers already behind it.

Some of our first reservers had wanted a home urinal for years. One had spent years trying to invent his own. PIDDÈL™ was built for them, and for everyone who has ever asked, “Why hasn’t anyone solved this?”

From our pre-launch reservation survey

OUR MISSION

Thoughtful design for the simplest moments of the day.

To redefine the bathroom experience through innovation, elegance and sustainability, creating products that elevate daily routines while respecting our planet. We believe even the simplest moments of the day deserve thoughtful design and care. By combining modern technology with timeless aesthetics, we aim to make everyday habits cleaner, smarter and more intentional, while reducing our environmental impact.

OUR VALUES

Four values behind everything we make.

Innovation

Pioneering solutions that challenge how bathrooms have always been designed.

Elegance

Premium design meets everyday function in every product we create.

Sustainability

Eco-conscious design that reduces environmental impact without compromising quality.

Simplicity

Intuitive products that fit into daily life with minimal effort.

OUR COMMITMENT

Sustainability isn’t an afterthought.

At Kwino Ecolux™, eco-efficiency is designed in from the start. Every PIDDÈL™ is built to use less, waste less and last longer, so a cleaner bathroom doesn’t come at the planet’s expense.

A reduced-water rinse

Each rinse uses about 8 fl oz of water from your toilet tank, a fraction of a full flush.

Fewer cleaning products

Less splash means less scrubbing, and fewer harsh cleaners going down the drain.

Built to last

Durable materials and a rechargeable battery mean a longer product life and less waste.

WHAT GUIDES US

“Cleaner bathrooms, less stress.”

Daily routines that feel calm and clear, through thoughtful design and effortless function.

“No splash, no mess.”

Designed to keep the bathroom cleaner and more comfortable for everyone who uses it.

“Design meets purpose.”

Every detail is engineered to look beautiful and work beautifully.

WHAT’S NEXT

PIDDÈL™ is just the beginning.

We’re committed to continuous innovation: smarter bathroom solutions that fit modern living, advanced materials that push eco-efficiency further, and products developed with our community, so we keep solving real problems for real people.

We see a future where bathrooms are smarter, cleaner and more responsible, and every product we pursue is guided by purpose.